Fractional CMO
Marketing leadership for destination wellness brands
Marketing Leadership, Strategy & Accountability for Destination Wellness Brands with Bigger Plans
Brave & Bold provides marketing leadership and strategy to boutique wellness properties,
without the full-time Chief Marketing Officer executive price tag.
49.4%
Revenue growth at CRT, one season
29%
Ticket sales increase
16%
Higher avg. ticket value
$1M
Pipeline built at PESI, year one
The Gap
Agencies execute tactics. Freelancers deliver projects. But nobody owns the strategy.
Somewhere between “founder does everything” and “hire a $250K CMO” sits most of the destination wellness industry: remarkable properties, real revenue, and no one truly leading marketing. Nobody owns the positioning, the guest pipeline, the B2B/group booking channels, or the plan that connects this quarter’s campaigns to next year’s growth.
The result is a world-class property with word-of-mouth growth and a booking calendar that feels like weather: sometimes sunny, never predictable.
Brave & Bold exists to change that.
What a Fractional CMO Does
Executive marketing leadership, at a fraction of the cost.
I’m not an agency you hand tasks to. I’m the marketing leader & strategist on your team—the one who owns the strategy end to end: positioning, messaging, channels, calendar, and accountability for results.
I’m the one person who asks the harder questions:
Who is our perfect-fit guest?
Why do they choose us over anywhere else on earth?
What would make growth predictable instead of accidental?
Three Ways to Work With Me
Choose the engagement that fits your moment.
From a focused half-day intensive to an embedded fractional CMO, each engagement deploys the Functional Marketing® Framework—matched to your maturity and ambition.
Best for focus
Half-Day Consultative Strategy Session
- 4-hour Strategy Session for your team using the Functional Marketing® Framework. Custom and bespoke to your company’s needs.
- ~14-day preparatory period via email correspondence.
- Delivery includes an immediate marketing punch list, a clear-eyed inventory of blind spots, and campaigns for the next 3–6 months — yours to execute with or without me.
Investment
Starting at $5,000
+ travel, if required
Best for momentum
Engaged
- A fractional Chief Marketing Officer for your business.
- Functional Marketing® Framework to build strategy, establish KPIs and reporting, define positioning, and more.
- Functional Marketing® Systems Map delivered after the first 30 days.
- Quarterly planning, weekly sprint & review calls, and team stand-ups.
- Hire, train, evaluate, and manage vendors, employees & contractors.
- 3-month minimum commitment (short-term, high-octane).
Investment
Starting at $10,000/month
Best for the long game
Strategic Advisor
- Available after one 90-day sprint with Engaged or a Half-Day Strategy Session.
- Quarterly planning and sprint calls led twice monthly.
- Unlimited email correspondence.
- Grow long-term with the least financial risk.
- Access to our marketing campaign standard operating procedures (SOPs).
- 6-month commitment.
Investment
Starting at $3,000/month
Who This Is For
Built for growth-minded owners,
not turnaround projects.
Brave & Bold is for you if…
You’re an established destination wellness operator—a boutique resort, retreat venue, or destination spa with proven demand and a ceiling you’re ready to break through. The business is real, and the vision is bigger than the current numbers.
It’s not the right fit if…
You’re just launching, or looking for someone to rescue a sinking ship. Brave & Bold works with growth-minded owners, not turnaround situations. If I’m not the right fit, I’ll tell you on our first call.
If the foundation is solid, the ambition is real, and you’re ready to grow with intention, let’s talk.
Who Is Brave & Bold
Led by Amanda Luft Polden.
Brave & Bold is led by Amanda Luft Polden, a Certified Incentive Specialist, RYT-200, and marketing strategist with 12+ years of experience conceptualizing and building the campaigns and messaging that move people to buy (and come back).
Let’s find out what your property is capable of.
Book a call. Bring your numbers, your frustrations, and your ambitions. I’ll bring an honest outside perspective.