Case Study
How I grew Chippewa River Trolley Co.’s revenue 49.4% in a single season—without increasing capacity or relying on paid ads.
A repositioning story from a 22-seat trolley company.
The Client
Volume and value, up together.
One 22-seat trolley, no ad spend—and revenue up 49.4% in a single season.
49.4%
Revenue growth, 2024 → 2025
29%
Increase in ticket sales
16%
Higher average ticket value
How the season turned
One trolley—a different set of reasons to buy.
The problem
An experience-based tourism company struggled with a stagnant tour lineup and no strategy to connect its offerings to its actual buying audience—predominantly women 40+, and families.
The solution
I analyzed audience behavior and demographics, then repositioned some existing tours, cut others completely, and designed and launched tours that matched what that audience was demonstrably ready to buy.
The method
I find the gap—and I close it.
I find the gap between what you’re selling and what your audience is already willing to pay more for, and I close it. I did it with a 22-seat trolley company: no new capacity, but better reasons to buy.
In one season
“During Amanda’s tenure, the trolley expanded its schedule adding more than 20% more tours and selling more than 30% more tickets… She understands how to combine creative marketing with the practical work required to deliver a strong customer experience.” ~ Nick Meyer, Chippewa River Trolley Co. owner
Why it matters
Growth that didn’t come from the usual levers.
Both, at once
Volume and price usually trade off against each other. Here they moved up together.
Inside the constraints
Revenue increased inside existing restrictions: one 22-seat trolley, no price adjustments, no ad spend.
Against the market
The overall tourism industry in the area rose 4% in the same time CRT grew 49.4%.
Beyond one trolley
The same gap shows up everywhere.
Before that, the funnels I built at PESI contributed $1M
in top-line revenue in my first year alone.
If you have a real audience, a real offer, and growth that looks suspiciously like the market average, that gap is where I start.