Per the Pareto Principle, 20% of your clients or customers provide 80% of your revenue.
It’s crucial for your bottom line that you identify this group of people who have already identified as the most willing and eager to spend their time and money with you…
And then tailor your offers and marketing messages to those people.
But it doesn’t stop there. The 80/20 Principle can break down the same: 20% of your top 20% of clients and customers provide 80% of the 80% of revenue.
Translation: The top 4% of your potentially ultra-valuable clients and customers can provide 64% of your revenue.
IF you know what they want and have exclusive, top-tier products for them, you could double sales to that tiny portion of your customer base and increase your revenue by another 64%.
And the best news? The data you need to determine this customer avatar is already in your CRM, PMS, and ESP!
Sometimes, the key to growth is NOT more products or services. Sometimes, it’s scaling back to serve your core customers.
Now, get out there and grow!